Posting at the right time when your audience is online will increase your post’s exposure, drive more impressions, and result in a higher engagement rate.
Think about it this way: would you show an art piece you’ve made or a designer cloth you’ve just bought to your friend when they are about to leave your house? There’s nothing wrong with what you are sharing with them, but the timing is flawed.
You may have valuable insight that your audience might benefit from, but if you post it on LinkedIn at a time when they aren’t available or are about to take off, it will decrease the likelihood of them engaging with it.
In this post, you will learn when is the best time to post on LinkedIn from the data I’ve gathered from renowned social media marketing platforms including – Buffer, Sprout Social, and
Additionally, you will learn the best days to post on LinkedIn for maximum engagement.
What’s the Best Time of Day to Post on LinkedIn
Unsurprisingly, one of the best times to post on LinkedIn is during office hours. Since the majority of LinkedIn users are professionals working in various industries, they use the platform during the usual shift hours.
Here’s the updated breakdown of the right time to post on LinkedIn in 2024:
Monday (9 am to 2 pm)
Typically, increased user activity is detected from 7 am on Monday and extends up to 5 to 6 pm. However, the platform witnessed the maximum engagement from 9 am to 2 pm on Monday. Make sure to schedule your posts during those peak hours to make the best out of it.
Tuesday (10 am to 12 pm)
Tuesdays are one of the best days to post on LinkedIn as it has more activity. You can post anytime on Tuesday (except for extreme hours). However, you can gain maximum reach and retention by posting from 10 am till noon.
Wednesday (8 am to 3 pm)
Second only to Tuesday, this day also has one of the highest user activities. Although users are active from 7 am until the late evening, the recommended timing to post on Wednesday is 8 am to 3 pm.
Thursday (9 am to 2 pm)
Thursdays offer a large window to post on LinkedIn as it is witnessed to have a high engagement rate. Make use of Thursdays as user activity will start to fade from Friday and dip during the weekends. The ideal time to post on Thursdays is 9 am to 2 pm.
Friday (8 am to 3 pm)
Peak user activity of Friday is similar to that of Monday. However, Fridays have drastically lower engagement rates. You can post highly engaging and informational posts on this day. It’s best to avoid posting promotional posts on this day.
Saturdays (10 am to 3 pm)
Although Saturdays are not a great time to post on the platform, there might still be some user activity. You can post highly engaging and personal posts on Saturdays.
Sunday (10 am to 4 pm)
It’s recommended to not post at all during Sunday. However, if you want to post, you can do that during 10 am to 4 pm as it offers a larger interval for your post to get viewed.
What’s the Best Day to Post on LinkedIn
Picking the right day to post is as important as the timing you post on. With recent updates and changes in user activities, the right day to post on LinkedIn can be a little tricky.
Update – the best time to post on LinkedIn in 2024 is on Tuesday 10 am to 12 pm. You can also post on Wednesday and Thursday to witness similar engagement and increased post visibility.
However, Sprout Social and Buffer have differing opinions on the best day to post on LinkedIn.
Sprout Social’s Best Day to Post on LinkedIn is Tuesday and Wednesday
Buffer’s Best Day to Post on LinkedIn is Thursday and Friday
You can find the best time and day that works for you by posting on LinkedIn every day for a few weeks and seeing which day you gain the most engagement and impressions.
FAQs – Best Time to Post on LinkedIn
Why is timing important for LinkedIn posts?
Posting when your target audience is online increases the chance they’ll see and engage with your content. Just like showing someone something right before they leave wouldn’t be ideal, timing your LinkedIn posts strategically ensures they reach active users.
What are the best times to post on LinkedIn in 2024?
Generally, the best times to post on LinkedIn coincide with typical office hours:
- Monday: 9 am to 2 pm (highest engagement)
- Tuesday: 10 am to 12 pm
- Wednesday: 8 am to 3 pm
- Thursday: 9 am to 2 pm
- Friday: 8 am to 3 pm (lower engagement, focus on informative content)
What are the best days to post on LinkedIn?
Here’s a breakdown of recommended days and insights from different sources:
- This Blog: Overall recommendation – Tuesday (10 am to 12 pm) with good results also on Wednesdays and Thursdays.
- Sprout Social: Recommends Tuesdays and Wednesdays.
- Buffer: Suggests Thursdays and Fridays.
How can I find the best days and times for my specific audience?
Experiment! Post consistently for a few weeks and track your engagement metrics (impressions, clicks, etc.) on different days and times. This will help you identify the patterns that resonate most with your audience.
Are there any bad times to post on LinkedIn?
While weekends generally see lower engagement, you could consider Saturdays (10 am to 3 pm) and Sundays (10 am to 4 pm) for highly engaging or personal content. It’s generally recommended to avoid posting during very early mornings or late evenings throughout the week.
Bonus Tip: Always include a clear call to action (CTA) in your posts to encourage engagement (e.g., “Like this post if you agree!” or “Share your thoughts in the comments below”).
By understanding these guidelines and testing different approaches, you can optimize your LinkedIn posting schedule for maximum impact.
With a passion for SEO, digital branding, and social media marketing (SMM), this expert brings extensive experience in driving online visibility and engagement.
As the founder and CEO of Rank Brand Social, they leverage expertise in SEO strategies and digital branding to help businesses achieve their marketing goals effectively.
With a proven track record of success, they are dedicated to delivering impactful solutions that elevate brands and drive measurable results in the competitive digital landscape.
Connect With Me on LinkedIn
https://www.linkedin.com/in/ezekiah-livingston/
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