39% of users have subscribed to LinkedIn Premium features because it helps them reach out to more people, generate leads, gather salary insights and advance in their career.
There are four major types of LinkedIn Premium services with their own unique features.
This guide helps you understand the cost of each premium version and figure out which one might be best for you.
Table of Contents
LinkedIn Basic Membership Overview (Free)
The Free version that LinkedIn offers is nothing short of awesome. You can optimize your profile, connect with new people, grow your network, turn on creator mode, post and gain insights.
However, LinkedIn has heavily limited many factors, including
- Profile visits are limited to 300 to 400
- Send customized connection request for less than 50
- No access to 2nd or 3rd degree connection
- No In-mail credits for Free users
- Can’t monitor your Profile visits
- Little to no sales feature
Users who are seeking jobs by applying to job posts might benefit from the LinkedIn Free version. However, it’s not sufficient for freelancers, marketers, recruiters, business development professionals, and business owners.
You might have to explore the LinkedIn Premium’s features to utilize the platform to its fullest.
LinkedIn Premium Services Breakdown in May 2024
LinkedIn has 4 different types of Premium Services. May 2024 Updated LinkedIn subscription cost list:
- LinkedIn Career – $29.99/month
- LinkedIn Business – $59.99/month
- Sales Navigator Core – $99.99/month
- Recruiter Lite – $170/month
You can get for Free all these subscriptions for 1 month. Also, you can get this one subscription to get the features all others – Sales Navigator. I’ve explained this later in the same post. Now, a few of these Premium services have different tiers that can be opted by businesses with customized needs.
- Sales Navigator Advanced – $149/month
- Sales Navigator Advanced Plus – Custom Pricing
- LinkedIn Recruiter – $835/month
- LinkedIn Learnings – $19.99/month
When you purchase any of the LinkedIn Premium, LinkedIn Learnings comes along with it. So, it’s wise to subscribe to other Premium services.
LinkedIn Premium Career
In the cutthroat job market of 2024, a polished LinkedIn profile alone won’t suffice.
To truly get noticed by recruiters and land your dream job, you need to leverage the power of premium features.
LinkedIn Premium Career offers a targeted set of tools designed to help you climb the career ladder, all within a budget-friendly package.
Benefits of LinkedIn Career
Who’s Viewed Your Profile: Gain valuable insights into who’s checking out your profile, allowing you to tailor your outreach and connect with potential employers actively seeking candidates.
Top Applicant Jobs: Get prioritized placement for your profile in relevant job searches, increasing your chances of being seen by hiring managers for roles you’re a perfect fit for.
5 Inmail Credits per month: Reach out to recruiters directly without the need to connect with them, using 5 free InMail credits.
Applicant Insights: Understand how you stack up against other applicants for specific jobs. See your ranking based on skills and experience, and identify areas where you can strengthen your profile.
Unlimited LinkedIn Learning: Access a vast library of 21,000+ on-demand video courses taught by industry experts. Upskill yourself in in-demand areas, enhance your resume, and impress potential employers with your knowledge and qualifications.
Limitations of LinkedIn Career:
Lower Inmail Credits: 5 InMail credits a month might not benefit users trying to reach more people.
No Unlimited Profile Search: Both the basic and Premium Career versions offer limited profile search (300 to 400).
LinkedIn Premium Career Cost – $29.99/month
LinkedIn Premium Business
The B2B landscape is more dynamic than ever in 2024. To stay ahead of the curve and secure high-quality leads, you need powerful tools beyond a basic LinkedIn presence.
Enter LinkedIn Premium Business – a strategic investment designed to supercharge your lead generation and fuel your business growth.
Benefits of LinkedIn Business
Advanced Search Filters: Go beyond basic search parameters. Utilize advanced filters to identify highly qualified leads matching your ideal customer profile, including industry, company size, job title, and decision-making power.
Lead Insights: Gain valuable intel on your leads. See who’s viewed your profile, allowing you to prioritize outreach and engage with the most interested prospects.
15 InMail Credits per Month: Break through connection barriers and send personalized messages directly to key decision-makers, even if they’re not in your network. Cultivate relationships with potential partners and clients.
Increased Profile Visibility: Get prioritized placement in relevant searches, ensuring your business profile appears at the top of results for leads actively seeking solutions like yours.
Other Benefits: With LinkedIn Premium Business, you get company and industry insights, AI recommendations of top candidates, and unlimited profile browsing. Additionally, you can toggle on the Open Profile feature to allow any LinkedIn user to reach out to you.
Advanced Search Filters: LinkedIn Business provides advanced search filters that allow you to narrow down your search based on criteria such as industry, company size, location, and job title. Utilize these filters to find potential leads that match your ideal customer profile.
Limitations of LinkedIn Business
Limited Inmail Credits: While LinkedIn Business offers 50 InMail credits per month, this might not be enough for high-volume outreach campaigns.
Basic Lead Generation Capabilities: LinkedIn Business is not suitable for businesses that deal with high-volume lead generation and outreach campaigns, as its features are limited and not as robust as Sales Navigator.
LinkedIn Premium Business Cost – $59.99/month
LinkedIn Premium Sales Navigator
LinkedIn is rich with high-quality leads, with an 85% conversion rate, which is drastically higher than on any other platform. Over 70% of businesses rely on LinkedIn marketing and outreach to brand their business and make B2B sales.
Sales Navigator is a great tool for B2B marketers and businesses that rely on active and large-scale lead generation. It also offers the highest InMail credits – 150 per month.
Benefits of LinkedIn Sales Navigator Core
Advanced Lead & Account Search: Offers beyond basic searches with a vast array of filters. Target ideal prospects by industry, company size, job title, decision-making level, and even keywords in their profiles. Allows you to save ideal prospects and offers seamless integration with automation tools such as Dripify.
Lead Recommendations: Never run out of qualified leads again. Sales Navigator leverages your search activity and preferences to recommend highly relevant leads matching your ideal customer profile.
InMail Credits: Offers 150 InMail credits a month, which is the highest of all LinkedIn premium subscriptions. The generous InMail credit allows you to reach ultra-high-quality prospects and initiate sales.
CRM Integration: Sales Navigator integrates with popular CRM platforms, allowing users to seamlessly synchronize their leads, activities, and notes.
Limitations of LinkedIn Sales Navigator
No Lead Export: Sales Navigator doesn’t allow you to export your leads in any format. This is to prevent large-scale automation. Without exporting leads in .csv format, it’s hard to integrate with automation software and requires a large workforce to conduct sales operations.
Search Limits: Despite advanced search filters, Sales Navigator still has limitations on the number of searches users can perform, especially for specific criteria or niche industries.
LinkedIn Premium Sales Navigator Cost – $99.99/month
LinkedIn Premium Recruiter Lite
More agile and affordable premium version of LinkedIn Premium Recruiter. LinkedIn Recruiter Lite is the most expensive subscription in this list costing over $170/month.
Offer 20+ advanced filters which allows recruiters to screen candidates instantly. LinkedIn Recruiter Lite offers a powerful and budget-friendly solution, equipping recruiters with essential tools to source the perfect talent pool and build a strong recruiting pipeline.
Benefits of LinkedIn Recruiter Lite
Saved Searches: Save your most effective search filters for future use. This allows you to quickly identify new talent matching your specific needs, saving you valuable time and effort.
30 InMail Credits: Though InMail credits seem limited, talents usually reach out to recruiters through InMail. You can utilize the 30 InMail Credits to their fullest by reaching out to top-tier candidates who might be a good fit for your opening.
Multiple Job Posts: While you can run only one Job Campaign with LinkedIn Free version, Recruiter lite offers no limit to the active job campaigns you can have.
Candidate Pipeline Management: Recruiter Lite allows you to create and manage a candidate pipeline, categorize candidates by stage, and track their progress throughout the recruitment process.
Limitations of LinkedIn Recruiter Lite
Expensive Job Campaigns: Similar to the Free version, you still have to run a campaign with money (PPC) to feature your Job Post to more than 50 people. On top of the subscription cost, PPC budget might come off as a heavy expense.
Expensive Subscription: By far the most expensive subscription and requires you to spend more on PPC campaigns to run job posts.
LinkedIn Premium Recruiter Lite Cost – $170/month
Is LinkedIn Premium Worth It in 2024
Yes, LinkedIn Premium subscriptions are definitely worth it as they offer great insights, Inmail credits and unlimited profile searches.
However, some subscriptions offer more value than others. Certain LinkedIn Premium subscriptions can be a better alternative to others.
For example, when you get any of the LinkedIn Premium subscriptions, you gain LinkedIn learning with over 21,000+ on demand video courses by industries for free.
Similarly, you can purchase LinkedIn Sales Navigator to gain almost all features of other subscriptions combined (plus more.) With Sales Navigator, you can perform unlimited searches and reach out 150 users with Inmail credits.
I’ve been subscribing to all LinkedIn Premium services and can say without a doubt that Sales Navigator offers more features for a reasonable price than the others.
Since LinkedIn is a high-demand professional platform, using these premium features will provide you the edge to beat your competition or connect with a potential recruiter to get placed in a lucrative job.
Which LinkedIn Premium Is Best for You?
Unless you are satisfied with limited profile searches and 5 InMail credits per month, I don’t recommend anyone getting LinkedIn Career subscription.
It offers good insights and lets you discover who viewed your profile. But the difference from the Free version and the $29.99/month worth LinkedIn Career is minimal.
Next, let’s visit LinkedIn Business. It offers industry insights, 15 InMail credits, top applicant recommendations, and unlimited profile browsing.
LinkedIn Business is the most appropriate tool for small-scale businesses that use LinkedIn for both sales and recruitment processes as it offers some features from both.
You gain access to features of both Sales Navigator and Recruiter Lite. However, LinkedIn Business might not suit mid-large scale businesses with ongoing huge sales and recruitment operations.
In that case, you can consider getting LinkedIn Sales Navigator and Recruiter Lite subscriptions individually.
Sales Navigator offers unparalleled features to generate leads on a large scale, integrate with CRM, unlimited profile views, and 150 InMail credits per month. I use Sales Navigator a lot to generate leads and automate outreach through Dripify for all my clients. Hence, I can attest Sales Navigator is the best for marketers and salespeople for B2B outreach.
Recruiter Lite, as the name suggests, will be an appropriate tool for recruiters to find top talents. The screeners and filters are more customized towards finding talented individuals with an exceptional career track who are actively looking for jobs.
However, Recruiter Lite still requires you to allot a PPC budget for active job campaigns, and the subscription itself is the most expensive one of all.
So, if you are quite familiar with LinkedIn Sales Navigator, you can utilize it to reach out to top talents with over 150 InMail credits (the subscription is also cheaper). Additionally, you can run job campaigns with the LinkedIn Basic membership to reach more candidates.
Here’s the breakdown of professions and industries and their suitable LinkedIn Premium subscriptions:
How to Get LinkedIn Premium for Free?
The best way to get LinkedIn Premium for free is by using its 30-day free trial, which LinkedIn offers to all of its users.
You can visit the LinkedIn Premium page and choose your desired plan, then complete a quick survey to get LinkedIn Premium for free for one month.
Once the free trial has ended, you will be charged based on the plan that you’ve chosen. You can cancel LinkedIn Premium 7 days before the trial ends to avoid getting charged for the Premium subscription.
The 30-day free trial allows you to test its features and see if it would fit your personal or business requirements.
How to Cancel LinkedIn Premium
If you are currently on a free trial for your LinkedIn Premium, make sure to cancel the subscription within 23 days to avoid getting charged for the upcoming month.
Follow these steps to cancel your LinkedIn Premium Subscription:
1. Click on the Me icon at the top right corner of the screen.
2. From the drop-down menu, select Premium Subscription Settings.
3. You can see active plans in the list.
4. Choose your active plan and click on Cancel.
You’ve successfully turned off your LinkedIn Premium Subscription. You can follow the same steps if your trial period has ended and you are actively paying for your subscription.
Can LinkedIn Premium See Anonymous
No, LinkedIn Premium users cannot see anonymous profiles. Even with a premium subscription, LinkedIn respects the privacy choices of users who opt to view profiles anonymously.
Here’s why LinkedIn Premium can’t see anonymous viewers:
- Privacy Setting: When someone enables anonymous viewing on LinkedIn, their profile disappears from “Who Viewed Your Profile” lists, even for Premium users.
- Focus on Transparency: LinkedIn prioritizes user privacy and doesn’t want to discourage people from using anonymous browsing if they prefer it.
- Limited Information: Premium features might show a larger number of profile views overall, but for anonymous viewers, it will still only show as “LinkedIn member” without revealing their identity.
Can LinkedIn Premium Users See Who Viewed Their Profile
Yes, LinkedIn Premium users can see who viewed their profile. While the free version of LinkedIn offers a glimpse into who viewed your profile, LinkedIn Premium provides a more detailed picture. Here’s what Premium users can expect:
- Expanded Who’s Viewed Your Profile List: Unlike the limited list free accounts get, Premium unlocks a wider timeframe, allowing you to see a larger chunk of people who viewed your profile in the past 90 days (or even 365 days depending on your specific plan).
- Names and Profile Pictures: Gone are the days of mysterious “LinkedIn member” entries. Premium grants access to the full names and profile pictures of most viewers, enabling you to recognize who checked you out.
- Title and Company Information: In addition to identification details, you’ll also see the viewers’ job titles and company affiliations. This context can be valuable for understanding why they viewed your profile and if there’s potential for connection.
Which LinkedIn Premium is Best for Jobseekers
LinkedIn Premium Career is the recommended plan for job seekers. It offers features tailored to help you find and land your next job, including access to LinkedIn Learning courses, insights into who viewed your profile, and the ability to see how you compare to other applicants for jobs you apply to. This plan is perfect for individuals focused on advancing their career through new job opportunities.
However, if you’re looking for more extensive networking capabilities, consider using LinkedIn Sales Navigator. This plan gives you access to unlimited profile searches and 150 InMail credits per month, allowing you to reach out directly to recruiters, business decision-makers, and other high-value users without needing to connect first. This is especially beneficial for those seeking to engage in long-term freelance opportunities, build business relationships, or generate B2B leads. With advanced search filters and lead recommendations, Sales Navigator is designed to help you connect with the right people more efficiently and effectively.
Choosing between LinkedIn Premium Career and LinkedIn Sales Navigator depends on your specific professional goals and networking needs.
The Premium Profile Badge: A Mark of Seriousness
LinkedIn Premium Career users have the option to display a distinctive gold badge on their profile picture and in search results. This badge serves as a visual indicator to recruiters and peers that the user is dedicated to making meaningful connections and exploring new opportunities. The premium profile badge not only enhances visibility but also underscores a commitment to professional growth, making users more appealing to potential employers.
Unlimited Profile Searches: Expanding Your Network
Unlike the Basic LinkedIn plan, which restricts monthly profile searches, the Premium Career plan offers unlimited searches. This feature allows users to browse profiles up to 3rd-degree connections without any limitations, facilitating a broader and more diverse professional network. By removing search caps, LinkedIn Premium Career empowers users to discover and connect with more industry professionals, mentors, and potential collaborators.
Enhanced InMail Options: Direct and Effective Communication
One of the standout features of LinkedIn Premium Career is the expanded InMail capabilities. Premium users can send InMail messages to individuals outside their immediate network. This is particularly valuable as LinkedIn data shows that recipients are 4.6 times more likely to respond to an InMail compared to a standard email. With InMail, users can effectively introduce themselves, share their professional journey, and engage in meaningful conversations that can lead to career advancements.
Featured Applicant Status: Getting Noticed by Recruiters
LinkedIn Premium Career members gain access to exclusive job recommendations where they are identified as top applicants. These users are highlighted as “Featured Applicants,” ensuring their applications are prioritized by recruiters. This status not only increases the visibility of job applications but also enhances the chances of securing interviews and job offers, making it a crucial tool for job seekers aiming for rapid employment.
LinkedIn Learning: Unlimited Access to Knowledge
Subscribers to LinkedIn Premium Career enjoy unlimited access to LinkedIn Learning, the platform’s extensive e-learning resource. With a library of courses available in seven languages, users can delve into topics such as creativity, diversity and inclusion, leadership, and management. LinkedIn Learning provides personalized content recommendations, helping users acquire new skills and knowledge pertinent to their career goals. This continuous learning opportunity is invaluable for staying competitive and advancing professionally.
See Who Has Viewed Your Profile: Gain Insights and Optimize Visibility
Premium members can see a detailed list of everyone who has viewed their profile in the past 90 days, including names and occupations. This feature extends beyond the limited five-day view available to Basic members. Additionally, Premium users receive insights into how these viewers found their profile. These analytics are crucial for optimizing profile visibility and understanding the reach and impact of your professional presence on LinkedIn.
Key Takeaways on Choosing the Right LinkedIn Premium Service
LinkedIn offers a variety of Premium subscriptions to cater to different professional needs. Here’s a quick recap to help you choose the right fit:
- Job Seekers and Career Changers: If you’re actively seeking a new job or considering a career change, LinkedIn Career provides valuable insights and increased visibility to recruiters at a budget-friendly price.
- Small Businesses and Freelancers: For businesses or freelancers juggling sales and recruitment, LinkedIn Business offers a well-rounded package with features from both Sales Navigator and Recruiter Lite.
- B2B Marketers and Sales Professionals: If large-scale lead generation and outreach are your priorities, LinkedIn Sales Navigator is the way to go. It offers advanced search filters, CRM integration, and the highest InMail credit allowance.
- Recruiters and HR Teams: For recruiters seeking top talent, LinkedIn Recruiter Lite provides powerful screening tools and candidate pipeline management. However, consider its cost and the need for additional PPC budgeting for job campaigns.
Remember:
- Carefully evaluate your needs before choosing a subscription.
- Take advantage of the 30-day free trial to test out different options.
- Consider alternatives like combining LinkedIn Basic with targeted outreach strategies.
By choosing the right LinkedIn Premium service, you can unlock valuable features and connections to propel your professional goals forward.
FAQs – LinkedIn Premium
How much does LinkedIn Premium cost?
LinkedIn Premium offers different tiers with varying costs. Here’s a quick breakdown:
LinkedIn Career: $29.99 per month
LinkedIn Business: $59.99 per month
LinkedIn Sales Navigator: $99.99 per month
LinkedIn Recruite Lite: $170 per month
Is there a free trial for LinkedIn Premium?
Yes, LinkedIn offers a 30-day free trial for all Premium subscriptions. This allows you to explore the features and see if they meet your needs before committing to a paid plan.
Who should consider LinkedIn Career?
LinkedIn Career is ideal for job seekers actively searching for new opportunities, career changers looking to explore new paths, and professionals seeking to advance in their current field.
What are the limitations of LinkedIn Business?
While LinkedIn Business offers lead generation and recruitment features, it might not be suitable for large-scale operations. Consider Sales Navigator and Recruiter Lite for more advanced capabilities in those areas.
Can LinkedIn Premium See Private Mode?
No, LinkedIn Premium cannot see private mode. Here’s why:
Privacy Mode Functionality: When you enable private mode on LinkedIn, your profile views become anonymous for everyone, regardless of whether they have a free account or a premium subscription. LinkedIn respects user privacy and doesn’t override this setting for paying members.pen_spark
How can I cancel my LinkedIn Premium subscription?
You can cancel your LinkedIn Premium subscription through your account settings. Make sure to cancel at least 7 days before the end of your free trial or billing period to avoid being charged.
Can I message someone on LinkedIn without Premium?
Yes, with the free Basic Membership, you can send a limited number of messages to people you don’t have connections with. Upgrading to Premium allows you to send more InMails (direct messages) to anyone on LinkedIn.
Does LinkedIn Premium help you get a job?
LinkedIn Premium doesn’t guarantee a job, but it equips you with valuable tools and features to enhance your profile’s visibility and increase your chances of getting noticed by recruiters.
With a passion for SEO, digital branding, and social media marketing (SMM), this expert brings extensive experience in driving online visibility and engagement.
As the founder and CEO of Rank Brand Social, they leverage expertise in SEO strategies and digital branding to help businesses achieve their marketing goals effectively.
With a proven track record of success, they are dedicated to delivering impactful solutions that elevate brands and drive measurable results in the competitive digital landscape.
Connect With Me on LinkedIn
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